Are you serving as an email marketer? Great! It is one of the most flourishing jobs at present. At the same time, you are holding a responsible position. To enhance your position at a further stage, it is very much essential to comply with the rules of emails.
You need to ensure that you fully abide by laws to prevent any type of discrepancy in future.
There are some people who simply buy a list of email addresses and start sending messages randomly. They forget to understand that their actions may affect the deliverability of emails in at present as well as in future. It is high time to follow some legal rules to follow regarding sending emails for own satisfaction.
7 Legal Rules that Emails Must Follow
Getting derailed by these rules may coat you heavily followed by closing your services. Below are some 7 legal rules that need to be followed to keep your services going on:
Giving a brief introduction of own –
It is a good idea to introduce yourself briefly. It will help readers to recognize you easily. A simple reminder about your relationship with the person you are about to reach out will help in enhancing your productivity.
Subject line –
The subject line of your email message is the line that reflects the content of the message. The subject line must be such that the recipient may know what he will be getting after opening the email. Vague and inaccurate subject lines are not preferable.
Being mindful of the size of your emails –
Both emails along with attachments must not be too long. Such messages take too much time to load, which may lead ignorance towards such emails. Emails comprising of HTML formats along with embedded images and videos will get through in a fast manner.
As people use cell phones to access emails, this point is likely to give attention.
Avoiding usage of shortcuts –
Many people commit the mistake of using shortcuts to real words, jargon and emoticons! Such messages in business dealings are not at all acceptable. Precise and crystal clear messages will enhance your professional image.
Responding in a timely manner –
Timely responding to emails is very much essential to keep your service going on in a running state. You need to respond the urgent messages at the earliest. Otherwise, responding within 24-48 hours is considered to be the task of a good professional.
Limiting calls to action –
It is very much essential to limit your calls to action for effective online marketing. Packing your emails with too many links and offers will perplex readers. It is always advisable to not confuse the readers at any cost. It must not be the case!
Including a signature –
It is easy to recognize the email with a signature. In fact, it is a great step to enhance your sales margin. The inclusion of email signature is a great way to let people know more especially, in case the name of your company has not been mentioned.
Following these legal rules will definitely help a lot in making your email marketing a grand success. Good luck!